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It is very easy to hate a giant company like Apple. They are right now one of the most successful companies in the world, more so it is probably the more hip company (only rivaling with Google on this department). Apple, as the writing of this article, has 42% of the smartphone market share.1 Perhaps, …   Read More

It is very easy to hate a giant company like Apple. They are right now one of the most successful companies in the world, more so it is probably the more hip company (only rivaling with Google on this department). Apple, as the writing of this article, has 42% of the smartphone market share.1 Perhaps, one particular reason why Apple gets a lot of hate is on how often they update their product line to include products which make other of their products nearly or literally obsolete. Another reason, as it is the case with most worldwide established brands is how outrageously expensive their products are. As we live in the world of the internet and open knowledge, it is no mystery that Apple employs a lot underpaid and people in near slave conditions. Some people take great offense on this as well, singling out Apple for committing this anti-human offense. Such accusation, however, would not be fair, as Apple is not the only giant corporation doing this. Not to say, this is in any way a good thing, but this is the reality of businesses today. Apple is simply following a given path. Such given path really shouldn’t exist, but we as a society condone it. So, is Apple really to blame? Apple does indeed add products to their product line on a regular basis, but others would call this innovation. Some people have labelled me a ‘fan boy’ in the past, because I appreciate the design and the quality of Apple products. I do own an iPhone 5 (and not looking to get the new iPhone 6 any time yet), I have an iPad mini, I own a MacBook Air laptop (from which I am writing this post) and my work provides me with an Mac Pro at work with a 21 inch screen. I am rather in a privileged position, but not because I have access to these products, but because I have access to a technology that is at the very fore front of innovation in the world. Apple’s products are so much sought after only because of their entertainment potential, but for many because of their potential to enhanced and allow for the reaching of greater potential. Apple products’ innovative potential is an opportunity for individuals to further their own innate capabilities, whether it is to become an informed individual or to use the tools as a step up to use them as conduit for great things to come. I will not go out of my way to highlight some of the features of Apple products, but is there are three things I can highlight are: 1. Consistency: Such is the consistent look and appeal across devices, 2. Human feel: The concept of universal design is pretty much the way in which a technology adapts to a human’s natural cognitive abilities and 3. Reliability: Unlike other products, you can depend on Apple products to perform, at the end of the day you need a tool that will perform allowing for creativity to take fold.

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